When the economy gets tough, marketing is the one thing not to cut. But you don’t have to spend a fortune on marketing, either.

Case in point: my mailbox brims with beautifully produced newsletters from mortgage brokers, insurance agents and realtors. They’re slick, well-written, gorgeously designed, and cost a pretty penny to produce. But they’re filled with canned articles and I get so tired of looking at those same stock photos of edgy young people wearing black-rimmed glasses. I hardly glance at these gorgeous marketing pieces. But there is a newsletter I read top to bottom…

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Ever hear that analogy about boiling a frog? The frog’s in a pot of cold water and the burner gets turned on low. The frog’s fine. Turn it up a few more degrees, he’s still fine. But keep at it and eventually you boil the frog.

Well, consider me a boiled frog: I decided to unsubscribe to some eNewsletters. One of them was for a cosmetic site. I figured that since I shop the site regularly, I didn’t need the newsletter and I hit the “unsubscribe link.” Here’s the message I got back:

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