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	<pubDate>Tue, 06 Jan 2009 14:07:57 +0000</pubDate>
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		<title>Secrets of Recession Marketing: Get &#8220;On Message&#8221;</title>
		<link>http://yodelpoint.com/2009/01/05/secrets-of-recession-marketing-get-on-message/</link>
		<comments>http://yodelpoint.com/2009/01/05/secrets-of-recession-marketing-get-on-message/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:14:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[messaging]]></category>

		<category><![CDATA[proposals]]></category>

		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=16</guid>
		<description><![CDATA[Okay, we’re all starting 2009 in one of the toughest economies in half a century.   No one really knows what’s ahead. So let’s take a look at what you do know: 
 
1. You’ve got to keep marketing, otherwise your customers will disappear.   
2. You’ve got an incredibly tight budget.  
3. You’ve got to show results [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Secrets of Recession Marketing: Get &#8220;On Message&#8221;", url: "http://yodelpoint.com/2009/01/05/secrets-of-recession-marketing-get-on-message/" });</script>]]></description>
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		<title>Getting Slammed? Find the Window</title>
		<link>http://yodelpoint.com/2008/10/13/getting-slammed-find-the-window/</link>
		<comments>http://yodelpoint.com/2008/10/13/getting-slammed-find-the-window/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 14:23:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Franchise Marketing]]></category>

		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[franchise sales]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=15</guid>
		<description><![CDATA[ 
We were talking with a prospective client the other day – sales director of a handyman franchise.  The franchise has a terrific concept, solid business model, great Web site and they’ve invested in terrific branding.  Even so, they’re having a tough time getting call-backs on franchise inquiries.  
 
“It’s the housing crash,” the sales director said.  “Prospects [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Getting Slammed? Find the Window", url: "http://yodelpoint.com/2008/10/13/getting-slammed-find-the-window/" });</script>]]></description>
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		<title>Captivate That Captive Audience</title>
		<link>http://yodelpoint.com/2008/07/25/captivate-that-captive-audience/</link>
		<comments>http://yodelpoint.com/2008/07/25/captivate-that-captive-audience/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 22:31:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=14</guid>
		<description><![CDATA[By Judy Kirkland
 
Maybe we should all pay as much attention to our internal communications as we do to marketing messaging … especially if we care about profits!
 
I was chatting on the phone with a young friend of mine who works for a mid-sized company.  “Gotta go,” she said. “Our ‘leader’ has called us all into [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Captivate That Captive Audience", url: "http://yodelpoint.com/2008/07/25/captivate-that-captive-audience/" });</script>]]></description>
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		<title>Franchise marketing: $25,000 down the drain</title>
		<link>http://yodelpoint.com/2008/07/14/franchise-marketing-25000-down-the-drain/</link>
		<comments>http://yodelpoint.com/2008/07/14/franchise-marketing-25000-down-the-drain/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 21:50:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Franchise Marketing]]></category>

		<category><![CDATA[Franchise Start-Up]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=13</guid>
		<description><![CDATA[

By Judy Kirkland
 
Nick and I were talking with a new client, a home improvement franchisor who recently launched his concept and has seven franchisees on board. He asked us what he could do to generate leads for people interested in buying one of his franchises.  We asked what he had tried.  He mentioned some IFA [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Franchise marketing: $25,000 down the drain", url: "http://yodelpoint.com/2008/07/14/franchise-marketing-25000-down-the-drain/" });</script>]]></description>
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		<title>Marketing: “It’s got a great personality”</title>
		<link>http://yodelpoint.com/2008/05/12/marketing-%e2%80%9cit%e2%80%99s-got-a-great-personality%e2%80%9d/</link>
		<comments>http://yodelpoint.com/2008/05/12/marketing-%e2%80%9cit%e2%80%99s-got-a-great-personality%e2%80%9d/#comments</comments>
		<pubDate>Mon, 12 May 2008 18:56:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Development]]></category>

		<category><![CDATA[Franchise Marketing]]></category>

		<category><![CDATA[Franchise Start-Up]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=4</guid>
		<description><![CDATA[When the economy gets tough, marketing is the one thing not to cut.  But you don’t have to spend a fortune on marketing, either.
Case in point: my mailbox brims with beautifully produced newsletters from mortgage brokers, insurance agents and realtors.  They’re slick, well-written, gorgeously designed, and cost a pretty penny to produce.  [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Marketing: “It’s got a great personality”", url: "http://yodelpoint.com/2008/05/12/marketing-%e2%80%9cit%e2%80%99s-got-a-great-personality%e2%80%9d/" });</script>]]></description>
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