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		<title>Why you can&#8217;t afford NOT to be on Facebook</title>
		<link>http://yodelpoint.com/?p=51</link>
		<comments>http://yodelpoint.com/?p=51#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:36:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[messaging]]></category>

		<category><![CDATA[online profile]]></category>

		<category><![CDATA[search marketing]]></category>

		<category><![CDATA[Social networking]]></category>

		<category><![CDATA[Web site marketing]]></category>

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		<description><![CDATA[By Judy Kirkland

Concerned that it seemed to be getting harder and harder to win new business, the CEO of a mid-size IT company asked EchoPoint Marketing Partners to look at the marketing efforts she was using.  In doing the assessment, we discovered a real problem: while the IT company came up in searches, our client [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Why you can&#8217;t afford NOT to be on Facebook", url: "http://yodelpoint.com/?p=51" });</script>]]></description>
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		<title>&#8220;You miss 100% of the shots you don&#8217;t take&#8221;</title>
		<link>http://yodelpoint.com/?p=42</link>
		<comments>http://yodelpoint.com/?p=42#comments</comments>
		<pubDate>Thu, 14 May 2009 00:20:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing plan]]></category>

		<category><![CDATA[strategy]]></category>

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<category>competitors</category><category>marketing</category><category>marketing tactics</category><category>strategy</category>
		<guid isPermaLink="false">http://yodelpoint.com/?p=42</guid>
		<description><![CDATA[Great quote from hockey legend Wayne Gretsky!  And what&#8217;s true for hockey is true for business.  Yet so many businesses don&#8217;t take shots &#8212; and not just because of the economy.
Entrepreneurs lack the time or staff to put new &#8220;shots&#8221; into play. A services provider, for example, had a great idea for using a whitepaper [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "&#8220;You miss 100% of the shots you don&#8217;t take&#8221;", url: "http://yodelpoint.com/?p=42" });</script>]]></description>
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		<title>Secrets of Recession Marketing: Get &#8220;On Message&#8221;</title>
		<link>http://yodelpoint.com/?p=16</link>
		<comments>http://yodelpoint.com/?p=16#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:14:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[brand]]></category>

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		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=16</guid>
		<description><![CDATA[We&#8217;ve got one of the toughest economies in half a century. No one really knows what’s ahead. So let’s take a look at what you do know:


 
1. You’ve got to keep marketing, otherwise your customers will disappear. 
2. You’ve got an incredibly tight budget. 
3. You’ve got to show results for every dollar you [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Secrets of Recession Marketing: Get &#8220;On Message&#8221;", url: "http://yodelpoint.com/?p=16" });</script>]]></description>
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		<title>Getting Slammed? Find the Window</title>
		<link>http://yodelpoint.com/?p=15</link>
		<comments>http://yodelpoint.com/?p=15#comments</comments>
		<pubDate>Mon, 13 Oct 2008 14:23:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Franchise Marketing]]></category>

		<category><![CDATA[Messaging Strategy]]></category>

		<category><![CDATA[franchise sales]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=15</guid>
		<description><![CDATA[ 
We were talking with a prospective client the other day – sales director of a handyman franchise.  The franchise has a terrific concept, solid business model, great Web site and they’ve invested in terrific branding.  Even so, they’re having a tough time getting call-backs on franchise inquiries.  
 
“It’s the housing crash,” the sales director said.  “Prospects [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Getting Slammed? Find the Window", url: "http://yodelpoint.com/?p=15" });</script>]]></description>
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		<title>Captivate That Captive Audience</title>
		<link>http://yodelpoint.com/?p=14</link>
		<comments>http://yodelpoint.com/?p=14#comments</comments>
		<pubDate>Fri, 25 Jul 2008 22:31:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://yodelpoint.com/?p=14</guid>
		<description><![CDATA[By Judy Kirkland
 
Maybe we should all pay as much attention to our internal communications as we do to marketing messaging … especially if we care about profits!
 
I was chatting on the phone with a young friend of mine who works for a mid-sized company.  “Gotta go,” she said. “Our ‘leader’ has called us all into [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Captivate That Captive Audience", url: "http://yodelpoint.com/?p=14" });</script>]]></description>
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