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Franchise Solutions


Pain Points:

  • Attract well-qualified franchisees despite growing competition
  • Give new franchisees a fast, successful start
  • Simplify marketing so every franchise can sustain robust growth and meet new challenges
  • Maintain franchise brand integrity at the local level
  • Deliver top value for franchise fees — without inflating corporate overhead

Your EchoPoint: the rock-solid understanding of who you are, what you offer, what sets you apart…and why all of this really matters.

We quickly translate the franchise brand, track record, and market positioning into a unique EchoPoint that differentiates the franchise from all competitors. From there, we create marketing strategies, value propositions and tactical “playbooks” the franchisor can use to attract highly qualified new franchisees, fast-track Grand Opening success, and support vibrant revenue growth year after year.

We meet you wherever you are. We can create exactly what you need, from a Quick-Start marketing kit, to a top-level strategic branding program. We can conduct franchisee marketing workshops. Identify low-cost guerrilla marketing tactics for your franchise model. Find quick-hit improvements for customer retention or referrals. Develop how-to-guides for executing everything from vehicle signage to newsletters, search marketing and social media. We can even develop marketing material templates and toolboxes.

We partner with all your partners. We extend the experience, capabilities and “bandwidth” of franchise marketing departments. We partner just as effectively with outside consultants, PR firms, and marketing-communications agencies.

We offer strategic and creative services, including:

  • EchoPoint Marketing System (customized and ready for franchisors to roll out to franchisees)
  • EchoPoint Interactive Marketing Budget tool
  • EchoPoint Fast-Start Programs (Grand Opening, new franchisee, etc.)
  • EchoPoint Messaging System
  • Brand development
  • Design and content development for collateral (brochures, Websites, HTML e-mail, whitepapers, newsletters, etc,)
  • Virtual Marketing Team (coaching and consultation for franchisor and franchisee)

Let’s Talk

Take a look at what we’ve done for other franchises:

American Deck
DreamMaker Bath & Kitchen
Two Guys and a Truck

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