Simple, strategic and successful marketing begins at the EchoPoint — that rock-solid understanding of who you are, what you offer, what sets you apart…and why all of this really matters. Each EchoPoint is unique. But by looking at the examples below, you can begin to imagine what the EchoPoint approach can mean to your own success.
DreamMaker Bath & Kitchen
A private-label marketing program allows each of the franchise’s 100+ franchisees to create and execute marketing plans customized for their region, seasonality and market challenges.
Two Guys and a Truck
Fast guidance on booth design and materials enabled this new franchise to come away from a key trade show with highly qualified leads on prospective franchise owners.
GE Fanuc
A new approach to messaging enables the company’s three divisions and 35 product managers, salespeople, and the mar-comm team to define and articulate value propositions to different audiences.
Independent Benefit Services
Despite a 95% customer-retention rate, the firm had hit a growth ceiling: a brand audit was the breakthrough.
McLean Insurance
Brand repositioning enables the firm to grow despite a tight economy, “commoditization” of insurance products, and price pressure generated by Internet competitors.
MainStreet Bank
In one half-day meeting, a bank used the EchoPoint approach to drive out competitive messaging plus a comprehensive 12-month editorial calendar for its newly launched e-newsletter.
